Section A Directions:In this section, you will hear two long conversations. At the end of each conversation, you will hear four questions. Both the conversation and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A),B),C)and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.
Questions 1 to 4 are based on the conversation you have just heard. 1. A)Project organizer B)Public relations officer. C)Marketing manager. D)Market research consultant. 2.A)Quantitative advertising research. B)Questionnaire design. C)Research methodology. D)Interviewer training. 3.A)They are intensive studies of people’s spending habits. B)They examine relations between producers and customers. C)They look for new and effective ways to promote products. D)They study trends or customer satisfaction over a long period. 4.A)The lack of promotion opportunity. B)Checking charts and tables. C)Designing questionnaires. D)The persistent intensity.
Questions 5 to 8 are based on the conversation you have just heard. 5.A)His view on Canadian universities. B)His understanding of higher education. C)His suggestions for improvements in higher education. D)His complaint about bureaucracy in American universities. 6.A)It is well designed. B)It is rather inflexible. C)It varies among universities. D)It has undergone great changes. 7.A)The United States and Canada can learn from each other. B)Public universities are often superior to private universities. C)Everyone should be given equal access to higher education. D)Private schools work more efficiently than public institutions. 8.A) University systems vary from country to country. B)Efficiency is essential to university management. C) It is hard to say which is better, a public university or a private one. D) Many private university in the U.S. Are actually large bureaucracies.
Section B Directions: In this section, you will hear two passages. At the end of each passage, you will hear three or four questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre. Questions 9 to 11 are based on the passage you have just heard. 9.A) Government’s role in resolving an economic crisis. B) The worsening real wage situation around the world C) Indications of economic recovery in the United States. D) The impact of the current economic crisis on people’s life. 10.A)They will feel less pressure to raise employees’ wages. B) They will feel free to choose the most suitable employees. C) They will feel inclined to expand their business operations. D) They will feel more confident in competing with their rivals. 11.A) Employees and companies cooperate to pull through the economic crisis. B) Government and companies join hands to create hobs for the unemployed. C) Employees work shorter hours to avoid layoffs. D) Team work will be encouraged in companies.
Questions 12 to 15 are based on the passage you have just heard. 12.A) Whether memory supplements work. B) Whether herbal medicine works wonders. C) Whether exercise enhances one’s memory. D) Whether a magic memory promises success. 13.A) They help the elderly more than the young. B) They are beneficial in one way or another. C) They generally do not have side effects. D) They are not based on real science. 14.A)They are available at most country fairs. B)They are taken in relatively high dosage. C)They are collected or grown by farmers. D)They are prescribed by trained practitioners. 15.A)They have often proved to be as helpful as doing mental exercise. B)Taking them with other medications might entail unnecessary risks. C)Their effect lasts only a short time. D)Many have benefited from them.
Section C Directions:In this section, you will hear three recordings of lectures or talks followed by three or four questions. The recordings will be played only once. After you hear a question, you must choose the best answer from the four choices marked A),B),C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.
Questions 16 to 18 are based on the recording you have just heard. 16.A)How catastrophic natural disasters turn out to be to developing nations. B)How the World Meteorological Organization studies natural disasters. C)How powerless humans appear to be in face of natural disasters. D)How the negative impacts of natural disasters can be reduced. 17.A)By training rescue teams for emergencies. B)By taking steps to prepare people for them. C)By changing people’s views of nature. D)By relocating people to safer places. 18.A)How preventive action can reduce the loss of life. B)How courageous Cubans are in face of disasters. C)How Cubans suffer from tropical storms. D)How destructive tropical storms can be.
Questions 19 to 22 are based on the recording you have just heard. 19.A)Pay back their loans to the American government. B)Provide loans to those in severe financial difficulty. C)Contribute more to the goal of a wider recovery. D)Speed up their recovery from the housing bubble. 20.A)Some banks may have to merge with others. B)Many smaller regional banks are going to fail. C)It will be hard for banks to provide more loans. D)Many banks will have to lay off some employees. 21.A)It will work closely with the government. B)It will endeavor to write off bad loans. C)It will try to lower the interest rate. D)It will try to provide more loans. 22.A)It won’t help the American economy to turn around. B)It won’t do any good to the major commercial banks. C)It will win the approval of the Obama administration. D)It will be necessary if the economy starts to shrink again.
Questions 23 to 25 are based on the recording you have just heard. 23.A)Being unable to learn new things. B)Being rather slow to make changes. C)Losing temper more and more often. D)Losing the ability to get on with others. 24.A)Cognitive stimulation. B)Community activity. C)Balanced diet. D)Fresh air. 25.A)Ignoring the signs and symptoms of aging. B)Adopting an optimistic attitude towards life. C)Endeavoring to give up unhealthy lifestyles. D)Seeking advice from doctors from time to time.
M: So how long have you been a Market Research Consultant?
W: Well, I started straight after finishing university.
M: Did you study market research?
W: Yeah, and it really helped me to get into the industry, but I have to say that it's more important to get experience in different types of market research to find out exactly what you're interested in.
M: So what are you interested in?
W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects. Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time. The only problem with trackers is that it takes up a lot of your time. But you do build up a good relationship with the client. I also do a couple of ad-hoc jobs which are much shorter projects.
M: What exactly do you mean by ad-hoc jobs?
W: It's basically when companies need quick answers to their questions about their consumers' habits. They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short.
M: Which do you prefer, trackers or ad-hoc?
W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
M: Can you just explain what process you go through with a new client?
W: Well, together we decide on the methodology and the objectives of the research. I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines. Once the final charts and tables are ready, I have to check them and organize a presentation.
M: Hmm, one last question, what do you like and dislike about your job?
W: As I said, variety is important and as for what I don't like, it has to be the checking of charts and tables.
Questions 1 to 4 are based on the conversation you have just heard.
Q1: What position does the woman hold in the company?
Q2: What does the woman specialize in at the moment?
Q3: What does the woman say about trackers?
Q4: What does the woman dislike about her job?
W: Hello, I'm here with Frederick. Now Fred, you went to university in Canada?
M: Yeah, that's right.
W: OK, and you have very strong views about universities in Canada. Could you please explain?
M: Well, we don't have private universities in Canada. They’re all public. All the universities are owned by the government, so there is the Ministry of Education in charge of creating the curriculum for the universities and so there is not much room for flexibility. Since it's a government operated institution, things don't move very fast. If you want something to be done, then their staff do not have so much incentive to help you because he's a worker for the government. So I don't think it's very efficient. However, there are certain advantages of public universities, such as the fees being free. You don't have to pay for your education. But the system isn't efficient, and it does not work that well.
W: Yeah, I can see your point, but in the United States we have many private universities, and I think they are large bureaucracies also. Maybe people don't act that much differently, because it’s the same thing working for a private university. They get paid for their job. I don’t know if they're that much more motivated to help people. Also, we have a problem in the United States that usually only wealthy kids go to the best schools and it's kind of a problem actually.
M: I agree with you. I think it's a problem because you're not giving equal access to education to everybody. It’s not easy, but having only public universities also might not be the best solution. Perhaps we can learn from Japan where they have a system of private and public universities. Now, in Japan, public universities are considered to be the best.
W: Right. It's the exact opposite in the United States.
M: So, as you see, it's very hard to say which one is better.
W: Right, a good point.
Questions 5 to 8 are based on the conversation you have just heard.
Q5: What does the woman want Frederick to talk about?
Q6: What does the man say about the curriculum in Canadian universities?
Q7: On what point do the speakers agree?
Q8: What point does the man make at the end of the conversation?
Is there really a magic memory pill or a herbal recall remedy? I have been frequently asked if these memory supplements work. You know, one of the first things I like to tell people when they ask me about the supplements, is that a lot of them are promoted as a cure for your memory. But your memory doesn’t need a cure. What your memory needs is a good work-out. So really those supplements aren’t going to give you that perfect memory in the way that they promise. The other thing is that a lot of these supplements aren’t necessarily what they claim to be, and you really have to be wary when you take any of them. The science isn't there behind most of them. They're not really well-regulated unless they adhere to some industry standard. You don't really know that what they say is in there, isn't there. What you must understand is that those supplements, especially in some eastern cultures, are part of a medical practice tradition. People don't just go in a local grocery store and buy these supplements. In fact, they are prescribed and they're given at a certain level, a dosage that is understood by a practitioner who's been trained. And that's not really the way they're used in this country. The other thing people do forget is that these are medicines, so they do have an impact. A lot of times people are not really aware of the impact they have, or the fact that taking them in combination with other medications might put you at increased risk for something that you wouldn’t otherwise being countering or be at risk for.
Q12. What question is frequently put to the speaker?
Q13. What does the speaker say about most memory supplements?
Q14. What do we learn about memory supplements in eastern cultures?
Q15. What does the speaker say about memory supplements at the end?
The negative impacts of natural disasters can be seen everywhere. In just the past few weeks, the world has witnessed the destructive powers of earthquakes in Indonesia, typhoons in the Philippines, and the destructive sea waves that struck Samoa and neighboring islands.
A study by the Center for Research on the Epidemiology of Disasters finds that, between 1980 and 2007, nearly 8,400 natural disasters killed more than two-million people. These catastrophic events caused more than $1.5 trillion in economic losses.
U.N. weather expert Geoffrey Love says that is the bad news. "Over the last 50 years, economic losses have increased by a factor of 50. That sounds pretty terrible, but the loss of life has decreased by a factor of 10 simply because we are getting better at warning people. We are making a difference. Extreme events, however, will continue to occur. But, the message is that they may not be disasters."
Love, who is director of Weather and Disaster Risk Reduction at the World Meteorological Organization, says most of the deaths and economic losses were caused by weather, climate, or water-related extremes. These include droughts, floods, windstorms, strong tropical winds and wildfires.
He says extreme events will continue. But, he says extreme events become disasters only when people fail to prepare for them.
"Many of the remedies are well-known. From a planning perspective, it is pretty simple. Build better buildings. Don’t build where the hazards will destroy them. From an early-warning perspective, make sure the warnings go right down to the community level. Build community action plans. ”
The World Meteorological Organization points to Cuba and Bangladesh as examples of countries that have successfully reduced the loss of life caused by natural disasters by taking preventive action.
It says tropical cyclones formerly claimed dozens, if not hundreds of lives, each year, in Cuba. But, the development of an early-warning system has reversed that trend. In 2008, Cuba was hit by five successive hurricanes, but only seven people were killed.
Bangladesh also has achieved substantial results. Major storm surges in 1970 and 1991 caused the deaths of about 440,000 people. Through careful preparation, the death toll from a super tropical storm in November 2007 was less than 3,500.
Q16. What is the talk mainly about?
Q17. How can we stop extreme events from turning into events?
Q18. What does the example of Cuba serve to show?
A new study has failed to find any conclusive evidence that lifestyle changes can prevent cognitive decline in older adults.
Still there are still good reasons to make positive changes in how we live and what we eat as we age.
Cognitive decline is the loss of ability to learn new skills, or recall words, names, and faces that is most common as we age. To reduce or avoid it, researchers have examined the effect of smoking, diet, brain-challenging games, exercise and other strategies.
Researchers at Duke University scrutinized more than 160 published studies and found an absence of strong evidence that any of these approaches can make a big difference.
Co-author James Burke helped design the study. "In the observational studies we found that some of the B vitamins were beneficial." said. "Exercise, diet, cognitive stimulation showed some positive effects, although the evidence was not so strong that we could actually consider these firmly established."
Some previous studies have suggested that challenging your brain with mentally stimulating activities might help. And Burke said that actually does seem to help, based on randomized studies - the researcher's gold standard.
"Cognitive stimulation is one of the areas where we did find some benefit. The exact type of stimulation that an individual uses is not as important as being intellectually engaged,".
The expert review also found insufficient evidence to recommend any drugs or dietary supplements that could prevent or slow cognitive decline.
However, given that there is at least some evidence for positive effects from some of these lifestyle changes, plus other benefits apparently unrelated to cognitive decline, Burke offered some recommendations.
"I think that by having people adopt a healthy lifestyle, both from a medical standpoint as well as nutritional and cognitive stimulation standpoint, that we can reduce the incidence of cognitive decline, which will be proof that these factors are, in fact, important."
James Burke of Duke University is one of the authors of a study reviewing previous research on cognitive decline. The paper is published online by the Annals of Internal Medicine.
Q23. According to the speaker, what might be a symptom of cognitive decline in older adult?
Q24. According to James Burke, what does seem to help reduce cognitive decline?
Q25. What did James Burke recommend to reduce the incidence of cognitive decline?
1. D）Market research consultant
2. A) Quantitative advertising research
3. D) They study trends or customer satisfaction over a long period.
4. B) Checking charts and tables.
5. A) His view on Canadian universities.
6. B) It is rather inflexible.
7. C) Everybody should be given equal access to higher education.
8. C) It is hard to say which is better, a public university or a private university.
9. B) The worsening real wage situation around the world. 10. A) They will feel less pressure to raise employees’ wages.11. C) Employees work shorter hours to avoid layoffs.
12. A) Whether memory supplements work.
13. D) They are not on based on real science. 14. D) They are prescribed by trained practitioners. 15. B) Taking them with other medications might entail unnecessary risks.
16 D) How the negative impacts of natural disasters can be reduced.
17 B) By taking steps to prepare people for them.
18 A) How preventive action can reduce the loss of life.
19 C) Contribute more to the goal of a wider recovery
20 B) Many smaller regional banks are going to fail
21 D) It will try to provide more loans
22 D) It will be necessary if the economy starts to shrink again
23 A). Being unable to learn new things.
24 A). Cognitive stimulation.
25 C). Endeavoring to give up unhealthy lifestyles.