The importance of the export research 出口研究的重要性 A: The environment varies greatly because of differences in language, customs and traditions. B: Yes. This gap can be filled by export market research before exporting. A: But the importance of the export research is often neglected by the manages. B: That's right. They do not appreciate its value and consider it to be a luxury. A: Therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount. B: Exactly.